Fearless Medication  
Humanfactors understands the fear and discomfort associated with conventional needle injections, so we used an innovative medicament stream measuring a third the diameter of the smallest available insulin syringe needle in designing this series of injector pens. While most injector pens try to disguise themselves as actual writing instruments, we applied subtle form, translucent housings, and comfortable textures to create a medical device that need not be ashamed of its purpose. Intensive user studies, in concert with a broad scope of form exploration, created a lifestyle product that eliminates the need for sharps disposal.