Unilever

Technology of the Skin
Unilever is interested in better understanding the pragmatic and affective (emotional) parameters that define and describe women’s receptivity to diagnostic technologies applied to skin care.To meet this objective, Humanfactors conducted qualitative focus groups with 40-55 year old women which were designed to assess the appeal of 5 technology concepts that measure the condition and needs of the skin. The findings are intended to help Unilever identify the elements that invite women to engage with technology in this context, as well as the barriers, and consider the potential for technology-based devices in the marketplace as development moves forward.