Competitive Landscape
Orthopaedic Landscape Evaluation
For several years Humanfactors has compiled an analysis of the orthopaedic market from an outsider’s perspective - insights from our designers and engineers who are in the orthopedic world, not of the orthopedic world. By providing an in-depth comparison of products, materials, and procedures presented at the conference, we are able to provide a comprehensive annual reference to help guide innovation.
Hips Material Science to Instrumentation
The Ortho Team was pleased with our reporting, so the Hip Team then sent us to focus specifically on how their products stacked up against the competition. We achieved this by running each competitive product within this space through a SWOT matrix against corresponding Stryker products - this enabled Stryker to consider specific competitors’ products in developing an extremely targeted product development strategy.
Shoulders Material Science to Instrumentation
With detailed reports delivered to Ortho and Hip, Shoulders wanted a similar analysis performed for their market segment. As with hip, we scoured the show floor, engaged booth attendants, and collected every conceivable salient piece of product and procedural literature. Again, competitive products were analyzed against Stryker’s so that we could help the Shoulder Team understand their competitive landscape and develop a strategy to pull ahead.
Spine Material Science to Instrumentation
Not to be left out, Humanfactors was then sent to AAOS specifically to research the spinal competitive landscape of products and procedures. This research did not entail the intensive product-by-product competitive analysis as in previous reports, but was rather a detailed overview of any and everything noteworthy, from customizable implants to organic orthobiologics. With a comprehensive overview of the entire spinal landscape, Stryker was able to better understand, and define, their place within it.